MWD GTM Events helps you send Google Tag Manager events from your PrestaShop store to the dataLayer in a simple and controlled way.
The module lets you add the GTM head and body snippets without editing theme files.
You can enable key e-commerce events such as view_item, add_to_cart, begin_checkout and purchase depending on what you want to measure.
It includes Client ID tracking, debug mode and quick module enable/disable options.
It is ideal for stores that need better GA4 reporting, campaign optimization and conversion tracking without complex implementation work.
What this module does
- Integrates Google Tag Manager into your PrestaShop store.
- Lets you paste the GTM head snippet.
- Lets you paste the GTM body / noscript snippet.
- Sends e-commerce events to the dataLayer.
- Allows individual control for each available event.
- Includes events such as view_item_list, select_item, view_item, add_to_cart and remove_from_cart.
- Includes cart and checkout events: view_cart, begin_checkout, add_shipping_info and add_payment_info.
- Sends the purchase event on the order confirmation page.
- Can pass the logged-in customer ID to Google Analytics.
- Includes debug mode for event testing.
- Works without editing theme files.
- Includes licensing and a modern administration panel.
Advantages
- Fast setup directly from the back office.
- No manual theme file changes required.
- Cleaner tracking for GA4 and marketing campaigns.
- Individual control over e-commerce events.
- Better data for conversions, cart, checkout and purchases.
- Useful debug mode before going live.
- Safe implementation with no overrides.
- Simple interface for store administrators.
- Compatible with PrestaShop 8.x and PrestaShop 1.7+.
- One-time license, no monthly subscription.
